Considering people’s constant desire to have pets at home and the growing demand for pet products in 2023, opening a pet store can be a promising business that meets these needs.
Dreaming of opening your own pet store? Great idea! However, simply visiting a distributor and buying a few pet foods is not enough for an effective start. Opening and managing a successful pet store requires planning, organization, and an understanding of your target audience’s needs. So what do you need to make your pet store a successful business? What are the steps to opening a pet store? What pet product assortment should you choose, and where should you display it effectively? You will find answers to these and many other questions in this article.
Main opening stages
Which format of a pet store to choose?
Pet stores can have different formats depending on their size and range of products. Here are a few possible formats:
- Boutique and small pet shops
These are small shops with an area of about 10 square meters, where you can buy popular pet products such as food, pet accessories, small aquariums, tanks, and more. Usually, such stores are located in shopping centers or on central streets of cities.
- Pet stores with a wide range of products
Larger stores with an area of 20 to 70 square meters. Here you can find a more extensive selection of pet products, including specific products for different types of pets, veterinary products, pets litter, premium food, aquariums, cages, and other pet care products.
- Narrow-focused pet stores
Stores specialized in certain types of pets such as amphibians, reptiles, birds, or fish. They may have a larger selection of products for specific pets, including rare food, pet accessories, and pet apparel that meet the needs of these animals.
Each of these formats has its advantages and disadvantages, but to start, we recommend starting with a small pet store with an area of up to 15 square meters. Such stores have a limited range of products but are carefully selected to include the most popular pet products. This store format allows customers to easily browse all the available offerings.
How to choose a location for the store?
First, research the number of competitors in your city, as their location may vary from central districts to residential streets. Also, consider proximity to popular routes and the level of foot traffic in the chosen location. According to statistics, more competitive businesses choose central locations, but rent prices in such locations can be several times higher.
As for the location itself, it is recommended to place the store in a separate building, residential building (on the first floors or in the basement), or in a shopping center. It is worth considering that the cost of rent may depend on the region, location, area, conditions of the premises, level of foot traffic, etc.
The best assortment for a pet store
Pet products supplier. Choosing a business partner
COLLAR Company offers a wide range of pet supplies, including products from various categories, mainly basic ones. This allows stores with different specializations to find the necessary range of goods and meet the needs of any group of consumers. When choosing a supplier, carefully study the content of successful pet stores in your niche. However, product groups usually remain unchanged. In the first three months of operation, you will be able to adjust the pet supplies range according to requests.
It is very important to choose a reliable supplier, as the quality of their products will determine whether your pet store will be recommended and whether customers will return to you. It is best to work directly with the pet product manufacturer of pet supplies. This way, you can avoid unnecessary costs that go to intermediaries.
Our Company has been operating in the market for over 27 years, has more than 20 international patents, and has established itself as a reliable manufacturer and business partner.
The manufacturer’s warranty we offer is beneficial for both the seller and the end consumer. The seller is protected from risks, as all warranty cases are handled by the manufacturer, and the end consumer knows where to turn for prompt advice, exchange, or return of the product.
Effective layout for a pet store
The most effective layout for a small pet store is to group products by types of pets or product categories. For example, place popular items such as food and litter in one area, and medicines, veterinary products, accessories, and toys in another.
Customers should be able to easily take items off the shelves without knocking anything over. Place a moderate amount of products on the shelves and allow staff to regularly replenish them.
The largest portion of a pet store’s sales comes from pet food, which is a daily necessity and makes up about 50-60% of total sales. The second largest category is pet gear, accessories, and grooming products. Medicines and products to combat parasites and ticks make up about 10% of sales. A pet store can also offer literature with recommendations for pet care. The optimal ratio of food to accessories in a pet store’s inventory is 50/50.
Pet store equipment
Choosing pet store equipment
Convenient placement of retail еquipment for pet shops and furniture is important for the effective operation of a store. A space with an optimal geometric shape, such as a square or rectangle, facilitates easier placement of goods and inventory. However, ideal conditions are not always possible in real life, so it is necessary to find an efficient way to place equipment according to the specific shape of the premises.
To provide a beneficial presentation and highlight pet products in the retail space, we suggest considering the pet store equipment offered by our Company. Branded pet store equipment can help increase the prestige and visual appeal of products. We understand that in today’s world, it is important to differentiate oneself from competitors, so we offer our clients an individual approach and develop unique equipment that meets their needs and brand identity.
Our pet product stands are created using quality materials and with attention to detail. We understand that equipment must not only be aesthetically appealing, but also functional and easy to use. Therefore, our team of professionals monitors every stage of production to ensure the quality of our products and the satisfaction of our clients.
We offer a unique opportunity to receive our retail equipment on a free basis (for detailed information, please contact our managers)! This is an ideal option for starting a pet business since the money saved can be spent on developing and expanding the assortment.
Our Company’s assortment includes a wide selection of retail equipment for various groups of goods. Let’s learn more about each type.
It is a metal frame with sturdy legs and a background made of laminated black MDF. Equipped with a special “Anti-theft” system.
Suitable for placement in any retail point.
Designed specifically for displaying training equipment. The black background focuses visitors’ attention on the product, and the unique comic book-like design demonstrates PULLER training. The stand is made of durable composite material. The pocket with brochures contains information about the product and allows the customer to familiarize themselves with the advantages of PULLER without the help of a salesperson.
The equipment has a white, concise background that harmoniously fits into any interior of a retail point.
The equipment is made of high-strength plastic. It has a rotary mechanism that allows the equipment to move around its axis and allows it to be placed in any part of the sales floor. The stand accommodates 77 hooks and is equipped with an “Anti-theft” system.
Designed for effective presentation of the range of animal clothing in retail points. The equipment helps to effectively demonstrate the product and increase sales volume. The equipment is equipped with clips for products, which allow not only jackets but also harnesses, raincoats, and capes to be placed on it.
It allows you to quickly and easily place products and effectively present quality goods. Thanks to the versatility of the mount, the product can be placed in any part of the retail space. The basket volume accommodates up to 30 products, thereby reducing the required area for product demonstration by 4–5 times.
The small size of the commercial equipment allows it to be installed in the touch zone and attract customer attention.
The background of this stand is made of high-quality laminated MDF with a unique design. The stand is equipped with a clip for attaching products and is suitable for placement in any retail point.
How to effectively place commercial equipment in the store
Historically, people are accustomed to right-side traffic, so it is recommended to organize the interior space so that traffic flows on the right side and counterclockwise. You may have heard of the golden triangle – a beneficial arrangement of merchandise shelves in the store to stimulate buyers. The principle of its construction is very simple: the entrance to the store, the best-selling product, and the cash register – these three points should form a triangle on the store plan. Large supermarket chains always place basic products in the depths of the sales floor so that customers can pass through the entire range of products.
Features of placing commercial equipment in the store:
- Allocate 60% of the area of the sales floor for the convenient movement of customers between shelves, counters, and refrigerators. It is also essential to provide sufficient visibility of showcases.
- Place everyday demand items and particularly attractive products in areas located away from the entrance or in “dead” zones. There is always a product for which the customer is willing to cross the entire store.
- For convenient passage of one person with a basket or cart, the passage width should be at least 90 cm.
- If the product is on the bottom shelf, about 1 meter of free space is needed to reach it.
- If two customers with carts meet in the passage, about 2 meters of the sales floor are needed for them to easily pass each other.
- If one customer is looking at a product, facing the shelves, and another is passing behind them, a distance of 1.25 meters should be left between them.
- Do not create too narrow passages and do not place high shelves, as this can create an uncomfortable atmosphere for visitors.
Customers value convenience and comfort when shopping the most. If they have trouble finding the product they require or encounter other problems, this can cause dissatisfaction. Therefore, it is important to carefully plan the layout of commercial equipment so that customers can easily find everything they need and are satisfied with their purchases, which will increase the average check in the store.
Order a range of products and trade equipment for a pet store from COLLAR Company in bulk
Our Сompany offers a wide range of high-quality pet products that meet all safety criteria. We understand how important it is to take care of your beloved pets, which is why we offer products that not only provide comfort but also aid in their development and training.
By purchasing our products, you receive quality and reliability that increase customer satisfaction levels and help to increase sales. Thanks to our experience and professional approach, we guarantee fast delivery and excellent service that leaves no customer indifferent.
Fill out a cooperation application on the Contact page of our website and become our partner today.