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Owners of pets businesses are constantly seeking new opportunities to meet the needs of their customers. One key product that has been gaining increasing interest in the B2B sector is pet litters. In recent years, this market segment has significantly expanded, offering innovative solutions for pet owners.
In this article, we will explore this market segment, its potential, and advantages for businesses, as well as discuss trends and innovations in the pet supplies industry. To learn how a pet litters can boost your sales and select a quality product that will keep customers coming back, we turn to Yuriy Proklov, the brand manager of SuperCat at COLLAR Company.
Learn more about natural litters for pets
How to choose a pet litters?
What are the characteristics of good pet litters?
— When choosing pet litters, most people focus on factors such as package volume, price, and litter type (silicone, wood, bentonite, etc.). However, the quality and safety of the litter should be considered first and foremost. A good pet litters will not contain excessive dust or metal particles. For example, at our manufacturing facility, we have implemented a two-stage dust removal system and a special metal catcher, ensuring that our litter does not contain mineral dust that could be harmful to the respiratory system of animals and humans. All of this makes our product safe. The size of the granules also matters. Given the same weight, smaller granules will have a larger absorption area.
Currently, the market is flooded with numerous “basement” or no-name manufacturers who produce fuel pellets during the heating season and then switch to producing pet litters in order to maintain their profits during the summer. In such cases, there are no quality standards that these products adhere to.
Does the color of the litter granules affect its quality?
— It is true that there is a common belief that a change in the color of the litter granules indicates a decline in the quality of the cat litter, but this is not the case. The color of the granules depends on the type of wood used in its production. Different batches of wood can have varying shades, which is completely natural and does not affect the quality of the product in any way.
How to determine the target audience?
Wood-based litters is very convenient for residents of multi-story buildings. Additionally, it is a safe natural product that is relatively inexpensive.
What marketing channels does the Company use to promote this product?
— Currently, we are actively advertising online. This includes social media platforms such as LinkedIn, Facebook, Instagram, Telegram, and Viber. Our marketers regularly send out updates with relevant promotions. We also collaborate with bloggers and brand ambassadors. Social media contests on our pages and those of our partners are also used to attract new consumers and inform them about the advantages of our product, making it more recognizable in the market. Additionally, we have plans to launch a physical advertising campaign in the near future to reach an even larger audience.
Social projects and volunteering
A portion of the profits generated from the sale of SuperCat products is systematically used to purchase 1,500 servings of food for shelters. They also actively collaborate with volunteers and animal activists. For example, if someone adopts a homeless cat from partner shelters, the Company provides them with SuperCat litter as a gift. The charitable organization “Krok do Tvaryn” receives 50 kg of pet litters from them every month. By becoming their partners, individuals can also contribute to the support of homeless animals.
Approach to pricing and factors considered
– The first factor that influences the price is the quality of the pet litters. It must be competitive, a constant classic. Through the modernization of their production process, they have managed to reduce the product’s cost by 24% while maintaining stable quality. Currently, they offer a 3 kg package at the price of a 2.5 kg package. This allows their products to compete in the price segment, even against no-name manufacturers.
Being the first official manufacturer of pet litters in Ukraine, they have gained numerous large wholesale partners who distribute their products throughout the country.
How do you approach competition in the pet litter market?
— Competition is an integral part of the market, and a healthy economy is hard to imagine without it. However, we strive to constantly monitor the existing offers and brands in the market and be the best in our niche. For example, we are the only ones in Ukraine manufacturing 4 mm granules, which are excellent for kittens and for transitioning adult cats to wood-based litters This size is more natural for the animals and is easier for them to accept. We have created a variety of cat litters that have become favorites among our customers. While analyzing market trends, we have also considered plant-based litters, which are cheaper. However, after testing them, we concluded that they are not as effective.
What share of the product range do pet litters occupy?
— It’s around 7-10 %. But what’s important here is that customers will definitely return. Pet litters are a consumable product that animals get used to, so owners come back to the store for a new pack and often purchase other related products that they or their pets like.
Tell us briefly why one should order pet litters from COLLAR Company
— Our main advantages are in-house production, consistent product availability, and unwavering quality. We were the first in Ukraine to manufacture pet litters, so our experience works in our favor. For wholesale customers, we have created a special B2B portal and a corporate website, collar.com, where the entire product range is categorized and available. Our clients can easily and quickly find the products they need, read information about them, and submit partnership requests. By focusing on high-quality litters, pet stores ensure stable profits, higher average checks, and satisfied customers!
Pet’s litters from COLLAR Company
We offer our clients pet litters made from high-quality clean raw materials that do not contain mineral dust, which can be harmful to the respiratory system of animals and humans. These litters consist of multiple components, with clear adherence to proportions and technological standards at all stages of production. This positively affects their main qualities, such as odor absorption and moisture absorption. Here are popular types of our manufactured pet litters.
SuperCat Clumping
Thanks to the use of raw materials technology used in the food industry, it clumps excellently. This makes it three times more economical compared to analogs. It is made from fresh, dry coniferous sawdust without bark and other impurities, which naturally promotes clumping. The granule length is 4-5 mm. It has a convenient volume and packaging with handles, making it a popular choice among customers.
SuperCat STANDARD
A wood-based litters made from specially selected raw materials, consisting of pressed granules with a diameter of 6 mm and a length of up to 20 mm. It neutralizes odor, absorbs up to 300% moisture relative to its weight, and is easily disposed of in sewage. It comes in various packaging sizes, allowing each customer to choose a product according to their preference. It is versatile and suitable for most consumers.
Wood litter No. 1
Made from natural, organic components and is biodegradable. It has 6 mm granules that are suitable for both adult cats and kittens. It allows cats to dig in the litter box as they would in a natural environment. The granules are minimally dusty and practically do not scatter in the house. It can be disposed of in sewage, which simplifies the cleaning process.
SuperCat with Fragrance
A pet’s litters made from specially selected raw materials with the addition of natural lavender scent. It has light 6 mm granules. It is natural, easily disposed of in sewage, and suitable for most cats. Two packaging options of 3 kg and 7 kg allow customers to choose the filler according to their needs.
SuperCat PREMIUM
This cat litters is made from specially selected premium quality raw materials. The small, light granules with a diameter of 4 mm are perfect for kittens and adult cats and absorb 20% more liquid than larger granule litters. It is effective in combating unpleasant odors.
Supergranules Hamster
Natural granulated bedding for rodents. Suitable for the smallest pets. It comes in two variations: standard and lavender-scented. It is a popular choice among rodent owners as it is suitable for most small animals and is well received by them.
“Woody” natural wood bedding for rodents
An ideal option for mice, rabbits, guinea pigs, gerbils, hamsters, and chinchillas. Fresh coniferous sawdust has a pleasant scent of natural wood.
“Hay” natural food and bedding for rabbits and guinea pigs
Rich in all necessary vitamins and nutrients that contribute to the health of rodents. It is environmentally friendly and serves as both bedding and food for your pets.
Order wholesale pet litters from COLLAR Company
Our Company offers a wide range of pet litters that are made from high-quality materials and meet all safety criteria. We understand the importance of taking care of your beloved pet’s, so we provide products that ensure their comfort and well-being.
By purchasing from us, you will receive quality and reliability, which increase customer satisfaction and help boost sales. With our experience and professional approach, we guarantee fast delivery and excellent service that will leave no customer indifferent.
Become our partner today! Contact us via email at digital_marketing@collar.com or through the online chat on our website. You can also fill out the form on the “Contact” page if you prefer to reach out directly.
Together, we can provide your customers with high-quality and safe products and help grow your business!
Learn more about the COLLAR Company
- Become our partner here:
https://collar.com/contacts/
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https://collar.com/what-we-offer/ - Read more about innovative pet supplies:
https://collar.com/blog/innovations/ - Subscribe on our Facebook and Linkedln pages
