Share Facebook Telegram Linkedin

Natural pet litters

Natural pet litters

Owners of pets businesses are constantly seeking new opportunities to meet the needs of their customers. One key product that has been gaining increasing interest in the B2B sector is pet litters. In recent years, this market segment has significantly expanded, offering innovative solutions for pet owners.

In this article, we will explore this market segment, its potential, and advantages for businesses, as well as discuss trends and innovations in the pet supplies industry. To learn how a pet litters can boost your sales and select a quality product that will keep customers coming back, we turn to Yuriy Proklov, the brand manager of SuperCat at COLLAR Company.

Learn more about natural litters for pets

    How to choose a pet litters?

    What are the characteristics of good pet litters?

    — When choosing pet litters, most people focus on factors such as package volume, price, and litter type (silicone, wood, bentonite, etc.). However, the quality and safety of the litter should be considered first and foremost. A good pet litters will not contain excessive dust or metal particles. For example, at our manufacturing facility, we have implemented a two-stage dust removal system and a special metal catcher, ensuring that our litter does not contain mineral dust that could be harmful to the respiratory system of animals and humans. All of this makes our product safe. The size of the granules also matters. Given the same weight, smaller granules will have a larger absorption area.

    Currently, the market is flooded with numerous “basement” or no-name manufacturers who produce fuel pellets during the heating season and then switch to producing pet litters in order to maintain their profits during the summer. In such cases, there are no quality standards that these products adhere to.

    Does the color of the litter granules affect its quality?

    — It is true that there is a common belief that a change in the color of the litter granules indicates a decline in the quality of the cat litter, but this is not the case. The color of the granules depends on the type of wood used in its production. Different batches of wood can have varying shades, which is completely natural and does not affect the quality of the product in any way.

    How to determine the target audience?

    Woody natural litter and bedding.

    Wood-based litters is very convenient for residents of multi-story buildings. Additionally, it is a safe natural product that is relatively inexpensive.

    What marketing channels does the Company use to promote this product?

    — Currently, we are actively advertising online. This includes social media platforms such as LinkedIn, Facebook, Instagram, Telegram, and Viber. Our marketers regularly send out updates with relevant promotions. We also collaborate with bloggers and brand ambassadors. Social media contests on our pages and those of our partners are also used to attract new consumers and inform them about the advantages of our product, making it more recognizable in the market. Additionally, we have plans to launch a physical advertising campaign in the near future to reach an even larger audience.

    Social projects and volunteering

    A portion of the profits generated from the sale of SuperCat products is systematically used to purchase 1,500 servings of food for shelters. They also actively collaborate with volunteers and animal activists. For example, if someone adopts a homeless cat from partner shelters, the Company provides them with SuperCat litter as a gift. The charitable organization “Krok do Tvaryn” receives 50 kg of pet litters from them every month. By becoming their partners, individuals can also contribute to the support of homeless animals.

    Approach to pricing and factors considered

    – The first factor that influences the price is the quality of the pet litters. It must be competitive, a constant classic. Through the modernization of their production process, they have managed to reduce the product’s cost by 24% while maintaining stable quality. Currently, they offer a 3 kg package at the price of a 2.5 kg package. This allows their products to compete in the price segment, even against no-name manufacturers.

    Being the first official manufacturer of pet litters in Ukraine, they have gained numerous large wholesale partners who distribute their products throughout the country.

    How do you approach competition in the pet litter market?

    — Competition is an integral part of the market, and a healthy economy is hard to imagine without it. However, we strive to constantly monitor the existing offers and brands in the market and be the best in our niche. For example, we are the only ones in Ukraine manufacturing 4 mm granules, which are excellent for kittens and for transitioning adult cats to wood-based litters This size is more natural for the animals and is easier for them to accept. We have created a variety of cat litters that have become favorites among our customers. While analyzing market trends, we have also considered plant-based litters, which are cheaper. However, after testing them, we concluded that they are not as effective.

    What share of the product range do pet litters occupy?

    — It’s around 7-10 %. But what’s important here is that customers will definitely return. Pet litters are a consumable product that animals get used to, so owners come back to the store for a new pack and often purchase other related products that they or their pets like.

    Tell us briefly why one should order pet litters from COLLAR Company

    — Our main advantages are in-house production, consistent product availability, and unwavering quality. We were the first in Ukraine to manufacture pet litters, so our experience works in our favor. For wholesale customers, we have created a special B2B portal and a corporate website,, where the entire product range is categorized and available. Our clients can easily and quickly find the products they need, read information about them, and submit partnership requests. By focusing on high-quality litters, pet stores ensure stable profits, higher average checks, and satisfied customers!

     Pet’s litters from COLLAR Company

    We offer our clients pet litters made from high-quality clean raw materials that do not contain mineral dust, which can be harmful to the respiratory system of animals and humans. These litters consist of multiple components, with clear adherence to proportions and technological standards at all stages of production. This positively affects their main qualities, such as odor absorption and moisture absorption. Here are popular types of our manufactured pet litters.

    SuperCat Clumping

    SuperCat Clumping pet litter.

    Thanks to the use of raw materials technology used in the food industry, it clumps excellently. This makes it three times more economical compared to analogs. It is made from fresh, dry coniferous sawdust without bark and other impurities, which naturally promotes clumping. The granule length is 4-5 mm. It has a convenient volume and packaging with handles, making it a popular choice among customers.

    SuperCat STANDARD

    SuperCat STANDARD pet litter.

    A wood-based litters made from specially selected raw materials, consisting of pressed granules with a diameter of 6 mm and a length of up to 20 mm. It neutralizes odor, absorbs up to 300% moisture relative to its weight, and is easily disposed of in sewage. It comes in various packaging sizes, allowing each customer to choose a product according to their preference. It is versatile and suitable for most consumers.

    Wood litter No. 1

     #1 pet litter for cats.

    Made from natural, organic components and is biodegradable. It has 6 mm granules that are suitable for both adult cats and kittens. It allows cats to dig in the litter box as they would in a natural environment. The granules are minimally dusty and practically do not scatter in the house. It can be disposed of in sewage, which simplifies the cleaning process.

    SuperCat with Fragrance

    SuperCat with Fragrance cat litter.

    A pet’s litters made from specially selected raw materials with the addition of natural lavender scent. It has light 6 mm granules. It is natural, easily disposed of in sewage, and suitable for most cats. Two packaging options of 3 kg and 7 kg allow customers to choose the filler according to their needs.

    SuperCat PREMIUM

    SuperCat PREMIUM pet litter.

    This cat litters is made from specially selected premium quality raw materials. The small, light granules with a diameter of 4 mm are perfect for kittens and adult cats and absorb 20% more liquid than larger granule litters. It is effective in combating unpleasant odors.

    Supergranules Hamster

    Supergranules Hamster litter for rodents.

    Natural granulated bedding for rodents. Suitable for the smallest pets. It comes in two variations: standard and lavender-scented. It is a popular choice among rodent owners as it is suitable for most small animals and is well received by them.

    “Woody” natural wood bedding for rodents

    An ideal option for mice, rabbits, guinea pigs, gerbils, hamsters, and chinchillas. Fresh coniferous sawdust has a pleasant scent of natural wood.

    “Hay” natural food and bedding for rabbits and guinea pigs

    Rich in all necessary vitamins and nutrients that contribute to the health of rodents. It is environmentally friendly and serves as both bedding and food for your pets.

    Order wholesale pet litters from COLLAR Company

    Our Company offers a wide range of pet litters that are made from high-quality materials and meet all safety criteria. We understand the importance of taking care of your beloved pet’s, so we provide products that ensure their comfort and well-being. 

    By purchasing from us, you will receive quality and reliability, which increase customer satisfaction and help boost sales. With our experience and professional approach, we guarantee fast delivery and excellent service that will leave no customer indifferent.

    Become our partner today! Contact us via email at or through the online chat on our website. You can also fill out the form on the “Contact” page if you prefer to reach out directly.

    Together, we can provide your customers with high-quality and safe products and help grow your business!

    Learn more about the COLLAR Company

    Rate this article


    Previous slide
    Next slide
    WAUDOG R-leash with waste bag container

    We released a new WAUDOG R-leash with a container for…

    TOP 7 myths about pet products every pet store owner should know

    Let's explore the top 7 myths every pet shop owner…

    PetExpo 2023: unique offers and novelties

    COLLAR Company is waiting for visitors at booth 5 in…

    Pet industry: boosting sales with WAUDOG Nylon pet accessories

    Nylon accessories are both sturdy and easy to care, making…

    SuperZoo 2023: Special offers and releasing novelties

    In addition to our well-known products, we will also be…

    Which cat supplies are better for pet shop

    Cat supplies are significantly impact sales and increase the average…

    Charming canvas accessories for dogs

    Learn how to boost your profit with canvas accessories

    Hot eco trends in the pet business 2023

    Read more about 2023 hot eco trends in the pet…

    How to open your own pet store?

    Find out in our article how to make a pet…

    Zoomark International 2023: COLLAR Company welcomes visitors with Special Expo offers

    Visiting us at the show, you will receive a “Show…

    Spring clothes for dogs: what do customers choose in the warm season?

    What do customers choose in the warm season

    Trilateral agreement to reconstruct kindergartens № 4 and № 72 in Chernihiv

    Peace Winds Japan and the COLLAR Company, have raised funds…

    Toys for large breed dogs and their owners: Flyber, WAUDOG Fun, PitchDog

    Read more about different types of toys for large-breed dogs.

    The Quietest Aquarium Compressor in the World aPump USB that Works from a Powerbank

    The quietest aquarium compressor in the world aPump USB that…

    Global Pet Expo 2023: COLLAR welcomes visitors

    COLLAR Company will also be participating in the Global Pet…

    COLLAR Company will participate in the ExpoZoo 2023

    COLLAR Company will participate in the ExpoZoo exhibition 2023 in…

    Trendy glowing dog collar – an exciting novelty for safe walks

    A glowing dog collar is not a fantasy. Especially, when…

    Wholesale pet beds with removable elements – a bright novelty in your assortment!

    Read more about pet beds with removable elements – a…

    WAUDOG Classic collection expands with new pet accessories

    The COLLAR Company unveils new products within the WAUDOG Classic…

    Military Collection to show contribution of dogs to the common victory of Ukraine

    The COLLAR Company introduces a new “Military” collection of pet…

    LIKER Ball: 5 dog toys for indoor activities

    Read our article about 5 amazing dog toys for indoor…

    The COLLAR Company's Challenges and Achievements in 2022

    How the Company coped with all challenges and what achieved…

    Silicone travel water and food bowls for dogs and cats in the new WAUDOG Silicone series

    Discover silicone travel water and food bowls for dogs and…

    Beauty matters. 3 stylish, innovative aquarium lights by AquaLighter

    Read about 3 innovative AquaLighter LED lights, which design is…

    WAUDOG Fun glow-in-the-dark ball

    To make pets happier, the COLLAR Company released a splendid…

    WAUDOG like Patron: The Pet Collection «HERRRO»

    We present a new collection from the legendary Ukrainian dog…

    3 best pet carriers, that you should offer your customers

    Learn more about advising pet carriers for your customers in…

    Exclusive collection Colors of Freedom to support Ukraine

    The COLLAR Company is extremely happy to announce the release…

    Get ready for cold weather: what dog clothes will be in demand in Autumn/Winter 2022

    Get ready for cold weather: what dog clothes will be…

    WAUDOG Smart ID app Reunites Lost Pets with their Parents

    The COLLAR Company announces the release of the new mobile…

    The COLLAR Company Presents the New GiGwi Toys Collection

    The COLLAR Company Presents the New GiGwi Toys Collection

    TOP 3 innovative pet products for your customers

    TOP 3 innovative pet products for your customers

    United24 Media about the COLLAR Company

    United24 Media about the COLLAR Company

    Dennerle LED lamps for Aquariums passed ECM Certification

    LED lamps for aquariums of trade mark Dennerle, Germany, that…

    A brand-new collection of Dog Toys WAUDOG Fun

    A brand-new collection of Dog Toys WAUDOG Fun

    Reflective Drawstrings for WAUDOG Smart ID Pet Tags

    WAUDOG’s collection of dog toys grows larger

    Be confident and sell confidence: pet products with a lifetime warranty from the manufacturer COLLAR Company

    Be confident and sell confidence: pet products with a lifetime…

    WAUDOG Harnesses:  what types of harness for dogs are better to order for pet store?

    What WAUDOG types of harness for dogs are better to…

    SuperDog and SuperCat pet food — new heroes to make your pets happy and healthy

    COLLAR Company is driven by a commitment to continuous improvement…

    What to sell in the summer: TOP-5 popular summer pet products in a pet store during the hot season

    How can a pet store avoid a negative balance and…

    WAUDOG pet beds with removable pillows

    WAUDOG is happy to present its new pet product in…

    AiryVest coat with velcro straps

    AiryVest brand presents its new bright coat for dogs with…

    Officially-licensed Rick and Morty collection

    Officially-licensed Rick and Morty collection

    COLLAR Company presents its patriotic Bravery Collection

    COLLAR Company presents it's new Bravery Collection

    How Pets Patrol Feeds and Rescues Pets in Ukraine

    Pets Patrol, a charity project aiming to help pets affected…

    COLLAR Company at Interzoo 2022 in Nuremberg

    At the Interzoo exhibition in Nuremberg, where it were 1,300…

    Surpassed expectations at Interzoo 2022

    COLLAR Company, the pet product manufacturer from Ukraine, visited Interzoo…

    COLLAR Company will participate in Interzoo 2022

    COLLAR Company will participate in Interzoo exhibition in Nuremberg, Germany…

    Collar Company has started charity project for pets in Ukraine

    To provide help for pets during wartime, the Ukrainian Collar…

    “Pets Patrol” in Chernihiv

    We introduce a new social project from COLLAR Company, supported…

    From cooperation with NASA to unexploded ordnance on site. How the Chernihiv pet products manufacturer COLLAR Company works during the war

    The war did not pass by the company COLLAR. Several…

    COLLAR Company has analyzed the Most Popular WAUDOG Designs in 2021

    COLLAR Company has analyzed the Most Popular WAUDOG Designs in…

    COLLAR Company’s social projects in 2021

    26 years, 78 countries, 5 external offices and a team…

    COLLAR Company Successfully Passed Certification ISO 9001

    On December, 2021, COLLAR Company successfully passed certification ISO 9001:2015.…

    Pet parent profile unveiled by COLLAR

    GlobalPETS wrote about COLLAR Company customer analysis: what are the…

    European level stadium in Chernihiv

    European level stadium in Chernihiv

    COLLAR Company: A home for every pet

    COLLAR Company: A home for every pet

    The Canistherapy: a friendship therapy

    Since 2011, together with the Chernihiv Center "Vidrodzhennya", canister therapy…

    “Chernihiv-Arena”: stadium built by COLLAR Company

    “Chernigiv-Arena”: stadium built by COLLAR Company

    The COLLAR Company participated in GlobalPETS Forum

    On January, 23-25 in Amsterdam (Netherlands) the COLLAR Company participated…

    Yurij Sinitsa, the COLLAR Company owner, became the winner of PET ICON Awards

    Yuri Sinitsa, the COLLAR Company owner, became the winner of…

    COLLAR Company continues developing the partnership with NASA

    We are glad to announce that the collaboration with NASA…

    Interview with founder and CEO of COLLAR Company

    How to meet and cope with crises? How complicated situations…

    COLLAR Company celebrated Take Your Dog To Work Day

    Take Your Dog To Work Day is a special day…

    MAKING PETS HAPPY: COLLAR Company social initiatives

    In 2020 COLLAR Company launched several socially responsible initiatives to…

    2.5 times more effective  LEAN manufacturing tools on in the COLLAR Company production lines

    How the Ukrainian manufacturer of pet products managed to optimize…

    COLLAR Company equipped all WAUDOG collars with QR pet tags

    The smart tags became part of WAUDOG Design, WAUDOG Nylon,…

    COLLAR Company and ТМ GIGWI became partners

    Collar Company announces the beginning of the partnership with GIGWI.

    COLLAR Company wins CIPS Innovation Award-2021

    WAUDOG Re-cotton accessories got the prestigious China International Pet Show…

    СOLLAR COMPANY is the first Ukrainian expo member at Pet South America 2021

    The expo season continues! COLLAR Company has showcased its new…

    COLLAR Company to participate in Interzoo digital

    From June 1 to June 4, 2021, the COLLAR company…

    COLLAR Company won “Product of the Year 2020|2021”

    The WAUDOG ring-shaped retractable leash has won the “Products of…

    The national team of Hungary became the World Champions of Dog Puller-2021

    On October 16-17, the Dog Puller World Championship took place…

    The Dog Puller Championship will take place in a new format

    The President of the Dog Puller Federation, Varvara Petrenko, confirmed…

    Ten years of PULLER: the interview with fitness tool’s developers

    In 2021, PULLER, a dog fitness tool, celebrates its tenth…

    The Dog Puller World Championship 2021 will be held in new format

    The DPWC 2021 will be held in a whole new…

    WAUDOG pet products impressed US visitors of the exhibition

    WAUDOG pet products impressed US visitors of the exhibition COLLAR…

    The Union of Ukrainian Entrepreneurs delegation visited COLLAR Company

    The Founder and CEO, Yuri Sinitsa, met the guests and…

    WAUDOG Waterproof — winner of TOP FOR DOG 2020!

    The WAUDOG Waterproof accessories have been recognized as the best…

    COLLAR Company continues to help homeless animals in 2020

    The year 2020 has become an active social project year…

    COLLAR Company at Global Pet Expo 2020

    On 26-28 of February 2020 the biggest annual pet products…

    The EU Ambassador in Ukraine visited COLLAR Company

    The EU Ambassador in Ukraine visited COLLAR Company. On the…

    COLLAR and Ferplast embark on collaboration

    Ferplast has included the Puller training toy of the Ukrainian…

    COLLAR Company at China International Pet Show

    On 20-23 of November in Shanghai, China, China International Pet…

    The COLLAR Company at Zoomark - the biggest European pet expo!

    The COLLAR Company participated at Zoomark - the biggest European…

    COLLAR Company team took part in CIPS 2018

    COLLAR Company team took part in CIPS 2018!

    COLLAR Company at Global Pet Expo 2018

    Global Pet Expo (GPE) is the main exhibition in pet…

    The COLLAR Company meets friends!

    The representatives of the Animalis/Crazy Paws — the exclusive distributor…

    COLLAR Company is a headliner of modern trends on the Global Pet Expo!

    COLLAR Company is a headliner of modern trends on the…

    AiryVest dog jacket won the Industry Recognition Award 2016

    AiryVest dog jacket won the Industry Recognition Award 2016.

    Top For Dog 2016: PULLER is the best!

    PULLER dog training tool by COLLAR Company won the 1st place…

    Become a partner