Share Facebook Telegram Linkedin

Pet parent profile unveiled by COLLAR

30.12.2021
Updated 18.01.2022
Pet parent profile unveiled by COLLAR

Main points

    After analysis of a year’s worth of customer data of their top two brands, this buyer profile was established.


    Fitness accessory


    Buyers of the PULLER brand are well represented in all age brackets:

    • 25-34 years old (26%) and 35-44 years old (21%) are the most active PULLER users.
    • The COLLAR team only sees a clear drop to a 2% share in the 60+ group.

    PULLER lovers are mostly found in Russia, Ukraine, the USA, the Czech Republic, Belarus, and Poland.


    Collars and leashes


    Bright WAUDOG designs are most popular with the younger generations:

    • Under 18 years old (26% of buyers)
    • 18-24 years old (26% of buyers)
    • 25-34 years old (24% of buyers)
    • The older generations seem less interested in stylish pet accessories

    Geographically speaking:

    • Russia, Ukraine, and Belarus are the most interested in WAUDOG accessories.
    • Azerbaijan, the USA, and Georgia follow at a distance.

    When highlighting the most important aspects of the product, WAUDOG fans put the design in the first place (36 %). Quality and usability follow it closely (28% and 22%, respectively).


    Other


    Overall, women were most represented as buyers for the two brands. (86% for WAUDOG owners and 80% for PULLER owners)

    So women might generally be the ones driving purchases for their furry friends?

    For both brands, price is the least important of the TOP-5 product qualities.

     

    Rate this article

    Events

    Previous slide
    Next slide
    WAUDOG pet beds with removable pillows

    WAUDOG is happy to present its new pet product in…

    22.06.2022
    AiryVest coat with velcro straps

    AiryVest brand presents its new bright coat for dogs with…

    22.06.2022
    Officially-licensed Rick and Morty collection

    Officially-licensed Rick and Morty collection

    22.06.2022
    COLLAR Company presents its patriotic Bravery Collection

    COLLAR Company presents it's new Bravery Collection

    22.06.2022
    How Pets Patrol Feeds and Rescues Pets in Ukraine

    Pets Patrol, a charity project aiming to help pets affected…

    17.06.2022
    Surpassed expectations at Interzoo 2022

    COLLAR Company, the pet product manufacturer from Ukraine, visited Interzoo…

    06.06.2022
    COLLAR Company will participate in Interzoo 2022

    COLLAR Company will participate in Interzoo exhibition in Nuremberg, Germany…

    23.05.2022
    “Pets Patrol” in Chernihiv

    We introduce a new social project from COLLAR Company, supported…

    04.05.2022
    COLLAR Company has analyzed the Most Popular WAUDOG Designs in 2021

    COLLAR Company has analyzed the Most Popular WAUDOG Designs in…

    15.02.2022
    COLLAR Company’s social projects in 2021

    26 years, 78 countries, 5 external offices and a team…

    31.01.2022
    COLLAR Company Successfully Passed Certification ISO 9001

    On December, 2021, COLLAR Company successfully passed certification ISO 9001:2015.…

    06.01.2022
    European level stadium in Chernihiv

    European level stadium in Chernihiv

    28.12.2021
    COLLAR Company: A home for every pet

    COLLAR Company: A home for every pet

    28.12.2021
    The Canistherapy: a friendship therapy

    Since 2011, together with the Chernihiv Center "Vidrodzhennya", canister therapy…

    28.12.2021
    “Chernihiv-Arena”: stadium built by COLLAR Company

    “Chernigiv-Arena”: stadium built by COLLAR Company

    28.12.2021
    The COLLAR Company participated in GlobalPETS Forum

    On January, 23-25 in Amsterdam (Netherlands) the COLLAR Company participated…

    24.12.2021
    Yurij Sinitsa, the COLLAR Company owner, became the winner of PET ICON Awards

    Yuri Sinitsa, the COLLAR Company owner, became the winner of…

    23.12.2021
    COLLAR Company continues developing the partnership with NASA

    We are glad to announce that the collaboration with NASA…

    23.12.2021
    Interview with founder and CEO of COLLAR Company

    How to meet and cope with crises? How complicated situations…

    23.12.2021
    COLLAR Company celebrated Take Your Dog To Work Day

    Take Your Dog To Work Day is a special day…

    22.12.2021
    MAKING PETS HAPPY: COLLAR Company social initiatives

    In 2020 COLLAR Company launched several socially responsible initiatives to…

    22.12.2021
    2.5 times more effective  LEAN manufacturing tools on in the COLLAR Company production lines

    How the Ukrainian manufacturer of pet products managed to optimize…

    22.12.2021
    COLLAR Company equipped all WAUDOG collars with QR pet tags

    The smart tags became part of WAUDOG Design, WAUDOG Nylon,…

    20.12.2021
    COLLAR Company and ТМ GIGWI became partners

    Collar Company announces the beginning of the partnership with GIGWI.

    20.12.2021
    COLLAR Company wins CIPS Innovation Award-2021

    WAUDOG Re-cotton accessories got the prestigious China International Pet Show…

    16.12.2021
    СOLLAR COMPANY is the first Ukrainian expo member at Pet South America 2021

    The expo season continues! COLLAR Company has showcased its new…

    02.12.2021
    COLLAR Company to participate in Interzoo digital

    From June 1 to June 4, 2021, the COLLAR company…

    23.11.2021
    COLLAR Company won “Product of the Year 2020|2021”

    The WAUDOG ring-shaped retractable leash has won the “Products of…

    14.11.2021
    The national team of Hungary became the World Champions of Dog Puller-2021

    On October 16-17, the Dog Puller World Championship took place…

    17.10.2021
    El campeonato del mundo de Dog Puller tiene nuevo formato

    The President of the Dog Puller Federation, Varvara Petrenko, confirmed…

    10.09.2021
    Ten years of PULLER: the interview with fitness tool’s developers

    In 2021, PULLER, a dog fitness tool, celebrates its tenth…

    04.08.2021
    The Dog Puller World Championship 2021 will be held in new format

    The DPWC 2021 will be held in a whole new…

    01.08.2021
    WAUDOG pet products impressed US visitors of the exhibition

    WAUDOG pet products impressed US visitors of the exhibition COLLAR…

    27.03.2021
    The Union of Ukrainian Entrepreneurs delegation visited COLLAR Company

    The Founder and CEO, Yuri Sinitsa, met the guests and…

    18.03.2021
    WAUDOG Waterproof — winner of TOP FOR DOG 2020!

    The WAUDOG Waterproof accessories have been recognized as the best…

    23.12.2020
    COLLAR Company continues to help homeless animals

    The year 2020 has become an active social project year…

    21.12.2020
    COLLAR Company at Global Pet Expo 2020

    On 26-28 of February 2020 the biggest annual pet products…

    29.02.2020
    The EU Ambassador in Ukraine visited COLLAR Company

    The EU Ambassador in Ukraine visited COLLAR Company. On the…

    26.02.2020
    COLLAR and Ferplast embark on collaboration

    Ferplast has included the Puller training toy of the Ukrainian…

    07.01.2020
    COLLAR Company at China International Pet Show

    On 20-23 of November in Shanghai, China, China International Pet…

    24.11.2019
    The COLLAR Company at Zoomark - the biggest European pet expo!

    The COLLAR Company participated at Zoomark - the biggest European…

    09.05.2019
    COLLAR Company team took part in CIPS 2018

    COLLAR Company team took part in CIPS 2018!

    30.09.2018
    COLLAR Company at Global Pet Expo 2018

    Global Pet Expo (GPE) is the main exhibition in pet…

    24.03.2018
    The COLLAR Company meets friends!

    The representatives of the Animalis/Crazy Paws — the exclusive distributor…

    24.12.2017
    COLLAR Company is a headliner of modern trends on the Global Pet Expo!

    COLLAR Company is a headliner of modern trends on the…

    23.03.2017
    AiryVest dog jacket won the Industry Recognition Award 2016

    AiryVest dog jacket won the Industry Recognition Award 2016.

    23.12.2016
    Top For Dog 2016: PULLER is the best!

    PULLER dog training tool by COLLAR Company won the 1st place…

    22.11.2016
    Become a partner