Constant research, development of new materials and the manufacture of unique products allow us to anticipate customer desires and create the future of the market.

Since 1995, COLLAR Company had gone from making products by several craftsmen at home to creating a modern production with a worldwide reputation and a team of more than 500 people.


COLLAR Products

The COLLAR Company is a family-owned business and its history started from the first collar which was made by Yuriy Sinitsa and his father from the army belt for his dog.

The first manufacture was located in a two-room flat. Since 1995, the COLLAR Company has grown into an international company with a team of 500+ employees and with a presence in 78 countries.

Yuriy Sinitsa is the owner of the Company. His younger brother is responsible for managing operations. Nikolai made his way from a designer to CEO over the last 15 years.

Their father Yuriy Sinitsa is a director of Logistics and Quality and a head of SuperCat wooden litter manufacturing.

The Sinitsas have a high level of mutual trust and a common goal – to make more happy pets and their pet parents. These principles help them to develop a successful international company during the last 26 years.

COLLAR Company in numbers

м² of production area
own brands

Our history

Previous slide
Next slide
1995 year

Collar production

Start of production of leather collar TM COLLAR.

2003 year

New on the market

Launch of SuperCat wooden cat litter.

2007 year

First million

The first millionth collar ТМ COLLAR was released.

2008 year

International arena

For the first time, the company participates in the Interzoo 2008 exhibition (Germany).

2011 year


The premiere of a unique dog fitness tool.

2011 year

New brand of the company

Premiere of innovative aquarium LED lamps AquaLighter.

2011 year

Worldwide success

Premiere of the world’s smallest and quietest aPUMP aquarium compressors.

2012 year

Sports with dogs

Presentation of DogPuller – a new sport for dogs with PULLER fitness tool.

2016 year

Pet Business Award

TM AiryVest was named “Best Product 2016” in the USA *. * according to the authoritative zoo publication Pet Business.

2017 year

COLLAR Innovations

The Flyber, the world’s first reversible flying disc for dogs, premiered.

2018 year

First Dog Puller World Championship

70 sports couples from 7 countries of the world took part in the championship in Prague.

2019 year


The owner of the COLLAR Company received the Pet ICON Awards.

2019 year

Partnership with NASA

Release of pet accessories with designs approved by the NASA space agency.

2020 year

Partnership with Warner Bros

Release of a licensed series of products featuring DC Comics characters.

2021 year

Product of the Year

Round retractable leash WAUDOG won the international competition from PET worldwide – Products of the Year 2020 | 2021

Creating innovative pet products since 1995

About innovations

Download catalog

Download COLLAR Company’s catalog 2024

Download PDF

Our team

  • Founder and CEO COLLAR Company

    Yuriy Sinitsa

    Founder and owner
  • Nikolai Sinitsa

    Nikolai Sinitsa

  • Yuriy Sinitsa

    Yuriy Sinitsa

    Director of Logistics and Quality

And 500 more people who make your pets happy

Join the team

Key priorities

  • Modern production
    With support from the EU and EBRD, the manufacturing was the subject for LEAN production implementation. As a result of this work, productivity increased 2.5 times – while production has already abandoned 25% of the area. The staff turnover is less than 5%, and the time spent on production has decreased 40 times. But the main result is a motivated production employee who thinks fundamentally differently.
  • Reliable partnership
    According to our motto, we focus on long-term relationships with distributors, our official representatives, and all the resellers. We appreciate the cooperation and support of our business partners.
  • Continuous development
    Our research and development department continuously generates new innovative products with competitive advantages on the international market. COLLAR Company’s R&D department provides all steps from idea to mass production.

We distribute products
to 78 countries of the world

Join a wholesale cooperation with us!

  • 1. Click the «Become a partner» button

    1. Click the «Become a partner» button

  • 2. Fill out the form

    2. Fill out the form

  • 3. Press the “Send” button, and we will contact you as soon as possible.

    3. Press the “Send” button, and we will contact you as soon as possible.

Become a wholesale partner

Pet supplies from the manufacturer COLLAR Company

Since 1995, COLLAR Company has been present on the Pet market. We offer a wide range of high quality products for pets. During its existence, the Company has developed 13 brands, that have won love and popularity all over the world. WAUDOG, PULLER, LIKER – brands known on all continents.

The COLLAR Company has been represented on the market for 26 years and offers a wide range of products for pets. The company has developed more than ten brands throughout its existence, many of which have won love and fame worldwide. WAUDOG, PULLER, LIKER are brands known in all continents.

COLLAR offers the best conditions for wholesale cooperation. We do our best to make our customers feel like partners and provide:

  • the best purchase prices,
  • a variety of special offers,
  • full marketing and information support,
  • high-quality warranty service.

We offer wholesale goods for animals at the best prices, and we care for the development of our partners’ pet businesses.

A wide range of pet products wholesale

The COLLAR’s wholesale pet store can comfortably guide customers through the ordering: an easy, understandable purchase process and a wide range of products.

Products for dogs are represented by an assortment of over 10 brands, including collars, and leashes, pet accessories with a bright design from WAUDOG, reliable and durable EVOLUTOR collars and leashes, stylish and comfortable AiryVest clothing, the world’s favorite LIKER balls, and an innovative dog fitness tool PULLER.

AquaLighter represents aquarium products. The brand includes well-lnown aPUMP compressors, OptiWhite super-transparent glass aquariums, and various aquarium equipment. The brand’s engineers have created innovative products such as the world’s quietest compressor aPUMP, smart LED lights controlling brightness and color temperature, and various aquarium care kits. A 2-year warranty covers all products with an option of tech repair.

Products for cats are represented by the brands SuperCat and WAUDOG. SuperCat has been presented on the market for over 15 years. Its litters for cats are widely known as the first in Ukraine to release lumpy litter in its production and win customers’ trust. WAUDOG includes chest harnesses, collars, and leashes designed for cats.

Wholesale, cooperation opportunities with COLLAR Company

Our partners have the opportunity to buy pet supplies in bulk from the manufacturer and sell them through our offline or online channels — whichever way they find convenient. There are special offers of free trade equipment for the offline format so that the goods in your outlets are presented in the best possible way. We provide all the necessary information for posting on online sites for online cooperation. We also offer our clients a special XML file for the comfy uploading of the product database to the website. Buying pet products in bulk from COLLAR means choosing the best conditions from the manufacturer.

Read more

Gallery of events

Previous slide
Next slide