Share Facebook Telegram Linkedin

How to open your own pet store?

Updated 01.06.2023
How to open your own pet store?

Considering people’s constant desire to have pets at home and the growing demand for pet products in 2023, opening a pet store can be a promising business that meets these needs.

Dreaming of opening your own pet store? Great idea! However, simply visiting a distributor and buying a few pet foods is not enough for an effective start. Opening and managing a successful pet store requires planning, organization, and an understanding of your target audience’s needs. So what do you need to make your pet store a successful business? What are the steps to opening a pet store? What pet product assortment should you choose, and where should you display it effectively? You will find answers to these and many other questions in this article.

Main opening stages

    Which format of a pet store to choose?

    Pet store type, pet supplies.

    Pet stores can have different formats depending on their size and range of products. Here are a few possible formats:

    • Boutique and small pet shops
      These are small shops with an area of about 10 square meters, where you can buy popular pet products such as food, pet accessories, small aquariums, tanks, and more. Usually, such stores are located in shopping centers or on central streets of cities.
    • Pet stores with a wide range of products
      Larger stores with an area of 20 to 70 square meters. Here you can find a more extensive selection of
      pet products, including specific products for different types of pets, veterinary products, pets litter, premium food, aquariums, cages, and other pet care products.
    • Narrow-focused pet stores
      Stores specialized in certain types of pets such as amphibians, reptiles, birds, or fish. They may have a larger selection of products for specific pets, including rare food,
      pet accessories, and pet apparel that meet the needs of these animals.

    Each of these formats has its advantages and disadvantages, but to start, we recommend starting with a small pet store with an area of up to 15 square meters. Such stores have a limited range of products but are carefully selected to include the most popular pet products. This store format allows customers to easily browse all the available offerings.

    How to choose a location for the store?

    First, research the number of competitors in your city, as their location may vary from central districts to residential streets. Also, consider proximity to popular routes and the level of foot traffic in the chosen location. According to statistics, more competitive businesses choose central locations, but rent prices in such locations can be several times higher.

    As for the location itself, it is recommended to place the store in a separate building, residential building (on the first floors or in the basement), or in a shopping center. It is worth considering that the cost of rent may depend on the region, location, area, conditions of the premises, level of foot traffic, etc.

    The best assortment for a pet store

    Pet products, pet supplies range, the best assortment for pet store.

    Pet products supplier. Choosing a business partner

    COLLAR Company offers a wide range of pet supplies, including products from various categories, mainly basic ones. This allows stores with different specializations to find the necessary range of goods and meet the needs of any group of consumers. When choosing a supplier, carefully study the content of successful pet stores in your niche. However, product groups usually remain unchanged. In the first three months of operation, you will be able to adjust the pet supplies range according to requests.

    It is very important to choose a reliable supplier, as the quality of their products will determine whether your pet store will be recommended and whether customers will return to you. It is best to work directly with the pet product manufacturer of pet supplies. This way, you can avoid unnecessary costs that go to intermediaries.

    Our Company has been operating in the market for over 27 years, has more than 20 international patents, and has established itself as a reliable manufacturer and business partner.

    The manufacturer’s warranty we offer is beneficial for both the seller and the end consumer. The seller is protected from risks, as all warranty cases are handled by the manufacturer, and the end consumer knows where to turn for prompt advice, exchange, or return of the product.

    Effective layout for a pet store

    The most effective layout for a small pet store is to group products by types of pets or product categories. For example, place popular items such as food and litter in one area, and medicines, veterinary products, accessories, and toys in another.

    Customers should be able to easily take items off the shelves without knocking anything over. Place a moderate amount of products on the shelves and allow staff to regularly replenish them.

    The largest portion of a pet store’s sales comes from pet food, which is a daily necessity and makes up about 50-60% of total sales. The second largest category is pet gear, accessories, and grooming products. Medicines and products to combat parasites and ticks make up about 10% of sales. A pet store can also offer literature with recommendations for pet care. The optimal ratio of food to accessories in a pet store’s inventory is 50/50.

    Pet store equipment

    Retail equipment for pet store, pet supplies displays.

      Choosing pet store equipment

    Convenient placement of retail еquipment for pet shops and furniture is important for the effective operation of a store. A space with an optimal geometric shape, such as a square or rectangle, facilitates easier placement of goods and inventory. However, ideal conditions are not always possible in real life, so it is necessary to find an efficient way to place equipment according to the specific shape of the premises.

    To provide a beneficial presentation and highlight pet products in the retail space, we suggest considering the pet store equipment offered by our Company. Branded pet store equipment can help increase the prestige and visual appeal of products. We understand that in today’s world, it is important to differentiate oneself from competitors, so we offer our clients an individual approach and develop unique equipment that meets their needs and brand identity.

    Our pet product stands are created using quality materials and with attention to detail. We understand that equipment must not only be aesthetically appealing, but also functional and easy to use. Therefore, our team of professionals monitors every stage of production to ensure the quality of our products and the satisfaction of our clients.

    We offer a unique opportunity to receive our retail equipment on a free basis (for detailed information, please contact our managers)! This is an ideal option for starting a pet business since the money saved can be spent on developing and expanding the assortment.

    Our Company’s assortment includes a wide selection of retail equipment for various groups of goods. Let’s learn more about each type.

    Narrow commercial equipment for pet accessories

    Narrow commercial equipment for pet accessories, trade equipment.

    It is a metal frame with sturdy legs and a background made of laminated black MDF. Equipped with a special “Anti-theft” system.

    Suspended display

    Suspended display for collars, commercial equipment for pet stores.

    Suitable for placement in any retail point.

    Suspended PULLER stand

    Suspended puller stand, PULLER, retail equipment.

    Designed specifically for displaying training equipment. The black background focuses visitors’ attention on the product, and the unique comic book-like design demonstrates PULLER training. The stand is made of durable composite material. The pocket with brochures contains information about the product and allows the customer to familiarize themselves with the advantages of PULLER without the help of a salesperson.

    Suspended stand for WAUDOG R-leash retractable leashes

    Suspended stand for WAUDOG R-leash retractable leashes, retail display.

    The equipment has a white, concise background that harmoniously fits into any interior of a retail point.

    Universal commercial equipment for pet accessories

    Universal commercial equipment for pet accessories, trading equipment for pet supplies.

    The equipment is made of high-strength plastic. It has a rotary mechanism that allows the equipment to move around its axis and allows it to be placed in any part of the sales floor. The stand accommodates 77 hooks and is equipped with an “Anti-theft” system.

    WAUDOG/AiryVest trade equipment for pet clothing

    WAUDOG/AiryVest trade equipment for pet clothing, dog apparel.

    Designed for effective presentation of the range of animal clothing in retail points. The equipment helps to effectively demonstrate the product and increase sales volume. The equipment is equipped with clips for products, which allow not only jackets but also harnesses, raincoats, and capes to be placed on it.

    Wall basket for toys

    Wall basket for toys, PitchDog, Liker, Flyber.

    It allows you to quickly and easily place products and effectively present quality goods. Thanks to the versatility of the mount, the product can be placed in any part of the retail space. The basket volume accommodates up to 30 products, thereby reducing the required area for product demonstration by 4–5 times.

    WAUDOG Smart ID commercial equipment for premium tags

    WAUDOG Smart ID commercial equipment for premium tags, smart ID tags.

    The small size of the commercial equipment allows it to be installed in the touch zone and attract customer attention.

    Universal commercial equipment for toys

    Universal commercial equipment for toys, pet toys.

    The background of this stand is made of high-quality laminated MDF with a unique design. The stand is equipped with a clip for attaching products and is suitable for placement in any retail point.

    How to effectively place commercial equipment in the store

    Trade equipment in pet store.

    Historically, people are accustomed to right-side traffic, so it is recommended to organize the interior space so that traffic flows on the right side and counterclockwise. You may have heard of the golden triangle – a beneficial arrangement of merchandise shelves in the store to stimulate buyers. The principle of its construction is very simple: the entrance to the store, the best-selling product, and the cash register – these three points should form a triangle on the store plan. Large supermarket chains always place basic products in the depths of the sales floor so that customers can pass through the entire range of products.

    Features of placing commercial equipment in the store:

    • Allocate 60% of the area of the sales floor for the convenient movement of customers between shelves, counters, and refrigerators. It is also essential to provide sufficient visibility of showcases.
    • Place everyday demand items and particularly attractive products in areas located away from the entrance or in “dead” zones. There is always a product for which the customer is willing to cross the entire store.
    • For convenient passage of one person with a basket or cart, the passage width should be at least 90 cm.
    • If the product is on the bottom shelf, about 1 meter of free space is needed to reach it.
    • If two customers with carts meet in the passage, about 2 meters of the sales floor are needed for them to easily pass each other.
    • If one customer is looking at a product, facing the shelves, and another is passing behind them, a distance of 1.25 meters should be left between them.
    • Do not create too narrow passages and do not place high shelves, as this can create an uncomfortable atmosphere for visitors.

    Customers value convenience and comfort when shopping the most. If they have trouble finding the product they require or encounter other problems, this can cause dissatisfaction. Therefore, it is important to carefully plan the layout of commercial equipment so that customers can easily find everything they need and are satisfied with their purchases, which will increase the average check in the store.

    Order a range of products and trade equipment for a pet store from COLLAR Company in bulk

    Our Сompany offers a wide range of high-quality pet products that meet all safety criteria. We understand how important it is to take care of your beloved pets, which is why we offer products that not only provide comfort but also aid in their development and training.

    By purchasing our products, you receive quality and reliability that increase customer satisfaction levels and help to increase sales. Thanks to our experience and professional approach, we guarantee fast delivery and excellent service that leaves no customer indifferent.

    Fill out a cooperation application on the Contact page of our website and become our partner today.

    Together, we can provide your customers with quality

    and safe products and increase your business.

    Learn more about the COLLAR Company


    Previous slide
    Next slide
    Robot Dog by Unitree Now has Traits of a Real Dog

    Now, any Unitree Go robot can be registered in the…

    WAUDOG Fun collection grows bigger

    WAUDOG LED flashlight user manual

    Expectations went beyond and above at Interzoo 2024

    COLLAR Company, a renowned Ukrainian manufacturer of innovative pet supplies,…

    WAUDOG Nylon expanded its collection

    WAUDOG Nylon Mono: Elevating Pet Accessories to Impress Discerning Pet Parents

    Украинский производитель COLLAR Company представил свою новейшую серию аксессуаров для…

    The WAUDOG Dog and Cat Fountain

    Four-legged active lifestyle: how Ukrainian pet brands created a product for energetic dogs

    WAUDOG Waterproof anatomical H-harnesses added to collection

    COLLAR Company - 28 Years

    WAUDOG Treats: A Tasty Way to Care for Your Pets

    Dog Puller World Championship 2023 in Poland

    WAUDOG Nylon Recycled — successful combination of innovations and eco trends

    SuperZoo 2023: Special offers and releasing novelties

    WAUDOG R-leash with waste bag container

    TOP 7 myths about pet products every pet store owner should know

    PetExpo 2023: unique offers and novelties

    Pet industry: boosting sales with WAUDOG Nylon pet accessorie

    Hot eco trends in the pet business 2023

    Read more about 2023 hot eco trends in the pet…

    Zoomark International 2023: COLLAR Company welcomes visitors with Special Expo offers

    Visiting us at the show, you will receive a “Show…

    Spring clothes for dogs: what do customers choose in the warm season?

    What do customers choose in the warm season

    Trilateral agreement to reconstruct kindergartens № 4 and № 72 in Chernihiv

    Peace Winds Japan and the COLLAR Company, have raised funds…

    Toys for large breed dogs and their owners: Flyber, WAUDOG Fun, PitchDog

    Read more about different types of toys for large-breed dogs.

    The Quietest Aquarium Compressor in the World aPump USB that Works from a Powerbank

    The quietest aquarium compressor in the world aPump USB that…

    Global Pet Expo 2023: COLLAR welcomes visitors

    COLLAR Company will also be participating in the Global Pet…

    COLLAR Company will participate in the ExpoZoo 2023

    COLLAR Company will participate in the ExpoZoo exhibition 2023 in…

    Trendy glowing dog collar – an exciting novelty for safe walks

    A glowing dog collar is not a fantasy. Especially, when…

    Wholesale pet beds with removable elements – a bright novelty in your assortment!

    Read more about pet beds with removable elements – a…

    WAUDOG Classic collection expands with new pet accessories

    The COLLAR Company unveils new products within the WAUDOG Classic…

    Military Collection to show contribution of dogs to the common victory of Ukraine

    The COLLAR Company introduces a new “Military” collection of pet…

    LIKER Ball: 5 dog toys for indoor activities

    Read our article about 5 amazing dog toys for indoor…

    The COLLAR Company's Challenges and Achievements in 2022

    How the Company coped with all challenges and what achieved…

    Silicone travel water and food bowls for dogs and cats in the new WAUDOG Silicone series

    Discover silicone travel water and food bowls for dogs and…

    Beauty matters. 3 stylish, innovative aquarium lights by AquaLighter

    Read about 3 innovative AquaLighter LED lights, which design is…

    WAUDOG Fun glow-in-the-dark ball

    To make pets happier, the COLLAR Company released a splendid…

    WAUDOG like Patron: The Pet Collection «HERRRO»

    We present a new collection from the legendary Ukrainian dog…

    3 best pet carriers, that you should offer your customers

    Learn more about advising pet carriers for your customers in…

    Exclusive collection Colors of Freedom to support Ukraine

    The COLLAR Company is extremely happy to announce the release…

    Get ready for cold weather: what dog clothes will be in demand in Autumn/Winter 2022

    Get ready for cold weather: what dog clothes will be…

    WAUDOG Smart ID app Reunites Lost Pets with their Parents

    The COLLAR Company announces the release of the new mobile…

    WAUDOG Smart ID app Reunites Lost Pets with their Parents

    The COLLAR Company Presents the New GiGwi Toys Collection

    The COLLAR Company Presents the New GiGwi Toys Collection

    TOP 3 innovative pet products for your customers

    TOP 3 innovative pet products for your customers

    United24 Media about the COLLAR Company

    United24 Media about the COLLAR Company

    Dennerle LED lamps for Aquariums passed ECM Certification

    LED lamps for aquariums of trade mark Dennerle, Germany, that…

    A brand-new collection of Dog Toys WAUDOG Fun

    A brand-new collection of Dog Toys WAUDOG Fun

    Reflective Drawstrings for WAUDOG Smart ID Pet Tags

    WAUDOG’s collection of dog toys grows larger

    Be confident and sell confidence: pet products with a lifetime warranty from the manufacturer COLLAR Company

    Be confident and sell confidence: pet products with a lifetime…

    WAUDOG Harnesses:  what types of harness for dogs are better to order for pet store?

    What WAUDOG types of harness for dogs are better to…

    SuperDog and SuperCat pet food — new heroes to make your pets happy and healthy

    COLLAR Company is driven by a commitment to continuous improvement…

    What to sell in the summer: TOP-5 popular summer pet products in a pet store during the hot season

    How can a pet store avoid a negative balance and…

    WAUDOG pet beds with removable pillows

    WAUDOG is happy to present its new pet product in…

    AiryVest coat with velcro straps

    AiryVest brand presents its new bright coat for dogs with…

    Officially-licensed Rick and Morty collection

    Officially-licensed Rick and Morty collection

    COLLAR Company presents its patriotic Bravery Collection

    COLLAR Company presents it's new Bravery Collection

    How Pets Patrol Feeds and Rescues Pets in Ukraine

    Pets Patrol, a charity project aiming to help pets affected…

    COLLAR Company at Interzoo 2022 in Nuremberg

    At the Interzoo exhibition in Nuremberg, where it were 1,300…

    Surpassed expectations at Interzoo 2022

    COLLAR Company, the pet product manufacturer from Ukraine, visited Interzoo…

    COLLAR Company will participate in Interzoo 2022

    COLLAR Company will participate in Interzoo exhibition in Nuremberg, Germany…

    Collar Company has started charity project for pets in Ukraine

    To provide help for pets during wartime, the Ukrainian Collar…

    “Pets Patrol” in Chernihiv

    We introduce a new social project from COLLAR Company, supported…

    From cooperation with NASA to unexploded ordnance on site. How the Chernihiv pet products manufacturer COLLAR Company works during the war

    The war did not pass by the company COLLAR. Several…

    COLLAR Company has analyzed the Most Popular WAUDOG Designs in 2021

    COLLAR Company has analyzed the Most Popular WAUDOG Designs in…

    COLLAR Company’s social projects in 2021

    26 years, 78 countries, 5 external offices and a team…

    COLLAR Company Successfully Passed Certification ISO 9001

    On December, 2021, COLLAR Company successfully passed certification ISO 9001:2015.…

    Pet parent profile unveiled by COLLAR

    GlobalPETS wrote about COLLAR Company customer analysis: what are the…

    European level stadium in Chernihiv

    European level stadium in Chernihiv

    COLLAR Company: A home for every pet

    COLLAR Company: A home for every pet

    The Canistherapy: a friendship therapy

    Since 2011, together with the Chernihiv Center "Vidrodzhennya", canister therapy…

    “Chernihiv-Arena”: stadium built by COLLAR Company

    “Chernigiv-Arena”: stadium built by COLLAR Company

    The COLLAR Company participated in GlobalPETS Forum

    On January, 23-25 in Amsterdam (Netherlands) the COLLAR Company participated…

    Yurij Sinitsa, the COLLAR Company owner, became the winner of PET ICON Awards

    Yuri Sinitsa, the COLLAR Company owner, became the winner of…

    COLLAR Company continues developing the partnership with NASA

    We are glad to announce that the collaboration with NASA…

    Interview with founder and CEO of COLLAR Company

    How to meet and cope with crises? How complicated situations…

    COLLAR Company celebrated Take Your Dog To Work Day

    Take Your Dog To Work Day is a special day…

    MAKING PETS HAPPY: COLLAR Company social initiatives

    In 2020 COLLAR Company launched several socially responsible initiatives to…

    2.5 times more effective  LEAN manufacturing tools on in the COLLAR Company production lines

    How the Ukrainian manufacturer of pet products managed to optimize…

    COLLAR Company equipped all WAUDOG collars with QR pet tags

    The smart tags became part of WAUDOG Design, WAUDOG Nylon,…

    COLLAR Company and ТМ GIGWI became partners

    Collar Company announces the beginning of the partnership with GIGWI.

    COLLAR Company wins CIPS Innovation Award-2021

    WAUDOG Re-cotton accessories got the prestigious China International Pet Show…

    СOLLAR COMPANY is the first Ukrainian expo member at Pet South America 2021

    The expo season continues! COLLAR Company has showcased its new…

    COLLAR Company to participate in Interzoo digital

    From June 1 to June 4, 2021, the COLLAR company…

    COLLAR Company won “Product of the Year 2020|2021”

    The WAUDOG ring-shaped retractable leash has won the “Products of…

    The national team of Hungary became the World Champions of Dog Puller-2021

    On October 16-17, the Dog Puller World Championship took place…

    The Dog Puller Championship will take place in a new format

    The President of the Dog Puller Federation, Varvara Petrenko, confirmed…

    Ten years of PULLER: the interview with fitness tool’s developers

    In 2021, PULLER, a dog fitness tool, celebrates its tenth…

    The Dog Puller World Championship 2021 will be held in new format

    The DPWC 2021 will be held in a whole new…

    WAUDOG pet products impressed US visitors of the exhibition

    WAUDOG pet products impressed US visitors of the exhibition COLLAR…

    The Union of Ukrainian Entrepreneurs delegation visited COLLAR Company

    The Founder and CEO, Yuri Sinitsa, met the guests and…

    WAUDOG Waterproof — winner of TOP FOR DOG 2020!

    The WAUDOG Waterproof accessories have been recognized as the best…

    COLLAR Company continues to help homeless animals in 2020

    The year 2020 has become an active social project year…

    COLLAR Company at Global Pet Expo 2020

    On 26-28 of February 2020 the biggest annual pet products…

    The EU Ambassador in Ukraine visited COLLAR Company

    The EU Ambassador in Ukraine visited COLLAR Company. On the…

    COLLAR and Ferplast embark on collaboration

    Ferplast has included the Puller training toy of the Ukrainian…

    COLLAR Company at China International Pet Show

    On 20-23 of November in Shanghai, China, China International Pet…

    The COLLAR Company at Zoomark - the biggest European pet expo!

    The COLLAR Company participated at Zoomark - the biggest European…

    COLLAR Company team took part in CIPS 2018

    COLLAR Company team took part in CIPS 2018!

    COLLAR Company at Global Pet Expo 2018

    Global Pet Expo (GPE) is the main exhibition in pet…

    The COLLAR Company meets friends!

    The representatives of the Animalis/Crazy Paws — the exclusive distributor…

    COLLAR Company is a headliner of modern trends on the Global Pet Expo!

    COLLAR Company is a headliner of modern trends on the…

    AiryVest dog jacket won the Industry Recognition Award 2016

    AiryVest dog jacket won the Industry Recognition Award 2016.

    Top For Dog 2016: PULLER is the best!

    PULLER dog training tool by COLLAR Company won the 1st place…

    Become a partner